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New synthetic putting green to debut at London Golf Show

9 Nov, 2011 Athletic Turf News


OAKHAM, ENGLAND — Evergreens UK Ltd. has revealed that it will launch its new Signature Greens product at the London Golf Show, which will be held Nov. 11-13 at Earls Court for the first time in its seven-year history. It is the show's official putting green supplier.

The product, part of a development between Evergreens UK and European Golf, will be backed by professional golfers Lee Westwood and Darren Clark.

Westwood and Clark will be in attendance to participate in the event's activities and to endorse Signature Greens, which will be marketed via the Lazyawn and European Golf brands.

"I have used European Golf's products to help improve my game for years," Westwood says. "When I had the option to design my own signature green, I was delighted to put my name to it."

Clark added: "Being able to practice at any time of the day or year is important to remaining at the top of my game. Signature Greens allow me to do this, indoors or out, whatever the weather."

Signature Greens is aimed at a DIY market, but can also be installed using Evergreen's nationwide LazyLawn installer network. The product is a synthetic grass putting green kit made with a high-density curled nylon yarn, which allows for consistent play in all directions. These new synthetic putting green products are manufactured on a modular panel system so that users can assemble them easily. The greens are available in a range of sizes, from 3x1.2m up to 5x7m.

"The Signature Greens modular base and great playing surface characteristics give all golfers a pro-level accessible system to practice their techniques year round," says Andy Driver, head of marketing, Evergreens UK. "The different sizes, shapes and models offer a degree of customization so the greens are best tailored to the client's needs."

The London Golf Show at Earls Court is an interactive event aimed at golfers of all ages and skill-levels. The event will include trick show displays, prizes, the latest in golf fashion, and golf-related competitions.



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