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Association Spotlight: Professional Lawn Care Association of America

1 May, 2004 By: Landscape Management Staff Leadership Insights


1000 Johnson's Ferry Road NE

Suite C-135

Marietta, GA 30068

800/458-3466

www.plcaa.org

Founded: 1979

Members: PLCAA membership includes more than
1,000 companies that range in size from small enterprises
to large public corporations and franchise operations.
Services to commercial, industrial, governmental and
residential customers include fertilizer and pest control
applications, mowing, seeding, sodding, aeration, dethatching,
trimming, ornamental shrub and small tree care, landscaping,
irrigation and renovation.

Jim Campanella.
Gary Clayton.

The Professional
Lawn Care Association of America
(PLCAA) is the premier global
trade association for residential and commercial lawn care professionals.
Its goal is to develop leaders and to help their businesses succeed
by developing education programs, defining industry standards and
serving as the voice of the lawn care industry through its legislative
activism.

“We have so many good people delivering quality results and customer
service but their businesses fail because they’re not good business
managers,” explains PLCAA President Jim Campanella. “Our
members are excellent at diagnosing turf and pest problems, but we
offer them technical and business management resources to help them
succeed.”

PLCAA is extremely involved in government affairs, and Executive Vice
President Gary Clayton says the association’s involvement is
essential, not only for its members but also for the industry as a
whole.

“Our leadership role is to lead and inform at every level. Not
only do we represent our members on Capitol Hill, but we also can
help them tackle local and state issues that arise as well,”
Clayton says.

Educational opportunities offered by PLCAA include workshops, training
and resource materials, an annual management conference and the annual
Green Industry Conference at GIE.

PLCAA’s Certified Turfgrass Professional and Certified Ornamental
Landscape Professional certification programs also help organizations
build leaders while adding another level of professionalism to the
company and the industry that it represents.

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“By taking the time to become certified, it shows that you are
qualified and professional – that is important from a marketing
and consumer perspective. Everyone should make the effort to become
certified. It makes your organization look good and it shows your
pride for the industry,” Campanella says.


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