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Field Report from OFA: Nurseries building partnership with landscapers
24 Jul, 2007 By: Larry Aylward LMdirect: Field ReportsAs far as general sessions go, it was a first.
“This is a new venue for us,” said Cathy Kowalczyk, owner of Willoway Nurseries in Avon, Ohio. “I’m not sure anyone has really discussed this.”
Kowalczyk was talking about the “Partnering with Landscapers” general session held during the OFA Show Short Course, held July 14-July 17 in Columbus, OH. The session, sponsored by Landscape Management magazine, was held to educate floriculture professionals about how they can partner with landscapers to increase their sales and profits.
Kowalczyk, Phil Campbell of Campbell Road Nursery in Raleigh, NC, and Steve Waddell of Rountree Plantation in Charlotte, NC, were presenters during the session. The three have formed established and successful businesses with landscape contractors.
“About 90 percent to 95 percent of our business is to landscapers,” Campbell said. “We’ve seen a significant increase in the past few years with [landscapers], who want to contract grow with us.”
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