Look for the WaterSense label

WASHINGTON, D.C. — The U.S. Environmental Protection Agency (EPA) launched a new program called WaterSense to educate American consumers on making smart water choices that save money and maintain high environmental standards.

"Efficient products and informed consumers lead to smart water use. EPA's WaterSense program will provide water solutions that are a win-win for our wallets and our environment,” said EPA Administrator Stephen L. Johnson.

A WaterSense label will be placed on products and services that perform at least 20% more efficiently than their counterparts.

Leaders from the irrigation industry and water agencies look on as the EPA unveils the logo for WaterSense. Certification for irrigation professionals is likely to be the first category to be recognized. Criteria for certification are in late stages of development.

Correctable household water leaks frequently rob consumers of 8% of their water bill. At least 30% of water used by irrigation systems is lost through wind evaporation and improper design, installation or maintenance. The average household adopting water efficient products and practices can save 30,000 gallons per year — enough to supply a year of drinking water for 150 of their neighbors.

The Irrigation Association supports the new WaterSense program. "Water efficiency is the keystone of the irrigation industry," said Irrigation Association Executive Director Tom Kimmell said. "The WaterSense label will provide independent confirmation for consumers who want products and services that make the best use of water. It will also raise awareness of the importance of water efficiency."