Natural Way Lawn Care makes Inc. 500 list
5 Mar, 2009 LM Direct!Lake Orion, MI — Natural Way Lawn and Tree Care, a landscaping services company, has now entered the Inc. 5000 List for the country's fastest growing businesses.
This forty-six employee company was founded in 1991, and has been growing ever since, realizing nearly 85% growth within the past three years. Their business is spraying trees and fertilizing lawns of single family homes in and around Detroit.
Keith Fetzner, founder, CEO and president of Natural Way, has been returning every cent of company profits into its marketing budget. Four years of this strategy have really paid off in positive customer response and brand awareness.
The company has made use of telemarketing, print media, direct mail, radio programs and commercials, and SEO (search engine optimization) techniques online. This broad advertising strategy has allowed Natural Way to spread the word about its services to the community.
One of Natural Way's unique features is the fact that the field technicians become part of the sales crew when winter comes around. Everyone joins the marketing force, helping to spread the word about the company. That allows Natural Way to easily get the word out, preparing people and their lawns for the upcoming spring. It also means that unlike many other lawn care companies, Natural Way has no need to go through a yearly round of layoffs. This company wants to take care of its employees just as much as its customers.
Natural Way provides high quality services to its customers using its proprietary Naturally Green Lawn system. This is a one of a kind system featuring seven separate applications of an organic-based granular fertilizer, as well as ongoing analysis of customer lawns. This helps Natural Way be certain theirs is a job well done. In addition, the system also involves control measures for undesirable grass species such as crabgrass and broad leaf weeds. Customers are also entitled to free service calls, offering a quick and reliable way to keep lawns in top condition.
According to Fetzner, he had one thing in mind when he started Natural Way Lawn and Tree Care - offering excellent service at a reasonable price with as little impact on the environment as possible. That strategy has paid off. At the end of the first year Natural Way was in business, it had accumulated 650 customers. Since then, the company has grown to be one of the biggest in the Detroit area, with over 10,000 customers.
Recently, Natural Way was recognized by Inc. Magazine as one of the United States' fastest growing companies.
Natural Way has two locations, one in Farmington Hills and the other in Lake Orion.
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