Spring-Green names new president

James Young

PLAINFIELD, IL —James Young, 34, took over as president of Spring-Green Lawn Care on June 1. Tom Hofer, former president and CEO, became executive vice president and continues as Spring-Green Lawn Care’s CEO.

Young joined Spring-Green as vice president of franchising in April 2004. In June 2005 he was promoted to vice president of marketing.

“Since joining Spring-Green Lawn Care in April 2004, James revitalized Spring-Green’s franchise sales efforts and under his leadership, we implemented several new initiatives that have helped Spring-Green prosper. James brings the expertise, experience and energy we need for Spring-Green to achieve success in its next phase of development,” said Hofer.

When Young started with Spring-Green, he saw a company that was well positioned in the marketplace and had the ability to make a few adjustments to its systems. such as a new web-based Customer Relationship Management (CRM) platform, a call center for new franchisees and improved direct mail marketing campaigns. Another innovative program known as Flex Start allows franchisees who open their business late in the season to operate in a part-time capacity until Jan. 1 of the following year when they must make a full-time commitment.  

“This is a real honor for me,” said Young. “I am very proud to be assuming the title of president. Spring-Green spent 29 years preparing for this and I am looking forward to influencing and leading this leg of the journey. I also recognize that the success of Spring-Green Lawn Care is linked to the success of our franchises and maintaining that is a top priority to me.”

As president, Young will be responsible for all Spring-Green Lawn Care Corp’s franchising activities.

Spring-Green Lawn Care was founded in 1977, has 63 franchises in 22 states and recorded systemwide revenues topping $23 million in 2005. It added 13 franchises in 2005 and plans for 15 new franchises this year.