TruGreen to provide 'green' lawn care in 38 markets
19 Mar, 2009 LM Direct!MEMPHIS, TN -- TruGreen , the world's largest lawn care services provider, is going greener today with its debut of Targeted Lawn Care (TLC) to address customers' specific lawn care needs.
TruGreen's Go greener line-up, being piloted this spring in 38 markets, includes:
• Targeted Lawn Care: TruGreen's overall commitment to service excellence that includes a customized lawn inspection at every application with new, proprietary technology that controls weeds only when and where needed
• TruPerformance: A highly effective fertilizer with Targeted Lawn Care weed control
• TruBlend: A blend of 100% natural, organic fertilizer and traditional fertilizer with Targeted Lawn Care weed control
• TruNatural: A 100% natural, organic fertilizer
In addition to more TruGreen lawn care options, homeowners will notice enhancements in the highly personalized service from TruGreen's route managers, including a free lawn evaluation and customized plan and a Lawn Quality Audit to track progress.
As part of its TLC program, TruGreen has begun rebranding trucks from its fleet to feature lifestyle images of drawn-to-your-lawn fun. The new trucks are equipped with patented dual line technology for delivering targeted weed control only when and where it's needed. In addition, TruGreen route managers from participating pilot branches are donning newly branded uniforms. TruGreen's TLC approach will also be emphasized in a new direct mail campaign in pilot markets, featuring a guaranteed greener, healthier, more weed-free lawn with special introductory pricing on first lawn applications.
Kirk Hurto, Ph.D., TruGreen's vice president of technical services, explained that being environmentally responsible is at the root of TruGreen's new, innovative approach.
"Targeted Lawn Care is a common-sense approach to caring for your lawn. Our programs are designed to be environmentally responsible, and TruGreen's professionally trained route managers make certain our products stay on lawns and out of our waterways," said Hurto. "We're committed to reducing the use of pesticides, and our specialized TLC delivery system helps to ensure this reduction goal while still providing effective results. It's doing the right thing for the environment -- and for our customers."
Your Square Care
"Homeowners love their lawns," Hurto said, "and proper care makes all the difference in growing greener, healthier grass. Whether you take care of your lawn yourself or you use a professional lawn care service, it's important to ensure you're taking care of your square responsibly."
Hurto reinforces TruGreen's commitment to educating do-it-yourself homeowners on responsible lawn care and offers the following Your Square Care tips:
• Mow correctly : Cut your grass frequently with a sharp-blade mower; keep the lawn high, only removing one-third of grass; and return clippings to the yard for added nourishment
• Water properly : Adjust watering schedule and level based on the season; apply less in the rainy season and more in the drier months as needed; water early in the day to reduce loss from wind and evaporation
• Plant health care : Understand a plant's nutritional needs; identify lawn problems to avoid diagnosing and treating the problem incorrectly. TruGreen's specially trained lawn care professionals can help ensure your lawn is getting the care it needs.
• Right plant, right place : Identify the right type of grass and plants for your region and your lawn to ensure greener, healthier turf and improved landscaping appeal; replacing un-adapted plants with the right plant enhances the value of your landscape
TLC Pilot Markets:
TruGreen's Targeted Lawn Care and new programs are available in 16 states in 2009 in advance of a national roll-out in 2010. A new TruGreen logo and Go greener tagline are being tested with homeowners with an emphasis on customized, environmentally responsible lawn care of each homeowner's little square of the world. TruGreen's natural, organic products are also available nationwide on request. Go to www.trugreen.com for a local branch locator by zip code.
— Northwest Region: Portland, Seattle
— Midwest Region: Merrillville, IN; Cedar Rapids, IA; Davenport, IA; Cary/Elgin, IL; West Chicago; Crestwood, IL; Hickory Hills, IL; Lake Forest, IL; Naperville, IL; Park Ridge, IL; Rockford, IL; Wheeling, IL; Appleton, WI; Madison, WI; Milwaukee
— Southeast Region: Savannah, GA; Charlotte, NC; Fayetteville, NC; Greensboro, NC; Lake Norman, NC; Raleigh, NC; Augusta, SC; Charleston, SC; Columbia, SC; Myrtle Beach, SC; Newport News, VA; Roanoke, VA; Virginia Beach, VA
—Northeast Region: Hartford, CT; Rocky Hill, CT; Boston; Springfield, MA; Manchester, NH; Binghamton, NY; Providence, RI; Burlington, VT
To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/trugreen/37516/
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