Cub Cadet unveils new Web site
18 Mar, 2009 By: Landscape Management Staff Athletic Turf NewsCLEVELAND – Cub Cadet is making it even easier to find the right equipment with a new, enhanced Web site, www.CubCadet.com. Customers can now access all Cub Cadet Home Owner, Cub Cadet Utility Vehicle, Cub Cadet Commercial and Cub Cadet Yanmar products through one dynamic, easy-to-use site.
Realizing that consumers turn to the Internet long before stepping into a dealership or retail store, Cub Cadet’s new Web site provides visitors with an experience that compliments their in-store experience by providing in-depth product information on all of their innovative products, such as zero-turn riding mowers, compact utility tractors and commercial mowers. Consumers can now browse through all four product lines with the click of a button.
“Short of entering into a dealership or retail store, we set out to make CubCadet.com the go-to resource for all things Cub Cadet,” said Jeff Salamon, Cub Cadet’s director of marketing. “We are giving consumers a central location to experience what we call the fundamentals of Cub Cadet products – innovation, progressive thinking, high performance and premium quality. We want them to leave our Web site with the confidence and reassurance they need to feel that their investment is well-placed.”
In addition to showcasing Cub Cadet’s innovative products, the new CubCadet.com connects visitors to dealers and retailers. After reviewing products and comparing details, visitors can easily add the desired product to their shopping list with the click of a button and proceed to check-out. CubCadet.com then allows visitors to arrange purchase from the nearest dealer.
This convenient purchasing can also be used to buy parts online or head to their nearest participating location for purchase.
Cub Cadet previously sent visitors to separate sites, each dedicated to a specific brand. The new CubCadet.com brings all product lines together and enhances the online experience by incorporating media-rich content that offers visitors a closer look to help find the right product for their specific needs. Interactive product views, videos and product comparisons allow visitors to carefully evaluate their choices and reach their own purchasing decision.
The new site also offers visitors these convenient features:
- Recently Viewed Products – To pick up where you left off, the new site brings up recently viewed products to make buying the right product quick and easy.
- Videos & Interactive Demos – View new videos and interactive demos of several Cub Cadet products to showcase product use, key features and benefits.
- Easy-to-Use Tabs – Products are broken down into categories allowing visitors to easily select the right product for the task.
- Product Suggestions – While searching for products, CubCadet.com offers relevant suggestions based on what visitors are currently searching for.
- Online Product Manuals – Each product page contains online sell sheets and operator’s manuals making it easier to learn about all Cub Cadet products.
The new site goes live just as Cub Cadet kicks off its spring TV advertising campaign. The spot highlights Cub Cadet’s innovative engineering by showcasing the seldom-seen underside of the new Series 1000 lawn tractor.
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