Design/Build Content
ALCA's plans release of its latest Crystal Ball Report
5 Mar, 2004Herndon, VA — The Associated Landscape Contractors of America (ALCA) announced the upcoming release of ots 2004 Crystal Ball Report, Strategic Selling: Improving Your Sales Productivity.
Chapters in the report include:
- The Sales Superstar
- The Rainmaker
- How To Recruit and Hire Your Sales Staff
- Understanding Your Selling Costs
- Training to Improve Sales Productivity
- Sales Management Structures
- Sales Tools
- The Role of Advertising and Marketing
- Compensating Your Sales Staff
- Sales Strategies
- Meeting Expectations and Overcoming Objections
The 2004 report was produced under the combined leadership of ALCA Crystal Ball Committee:
- Joe Skelton, Joe Skelton & Company, Roswell, GA
- Steve Pattie, CLP, The Pattie Group, Inc., Novelty, OH
- Kurt Kluznik, CCLP, Yardmaster, Inc., Painesville, OH.
ALCA members will receive a complimentary copy of the book in the mail. Members who want to order additional copies and nonmembers will be able to order the report online at www.alca.org (click on Bookstore) or by calling the ALCA office at 800/395-2522.
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