Make Marketing a Priority
27 Sep, 2007 By: MJ Gilhooley LDB SolutionsIt’s time to plan your marketing efforts for 2008. The first step in your plan should be an assessment of exactly where you (and your brand) are now and where you want to be.
Ask yourself the following:
- What sets you apart from your competition?
- Who does your company serve?
- In which service/product areas have you seen the most growth?
- Who is your immediate competition?
- What are your specific sales goals for the next 12 to 36 months?
Once you have determined where you are and where you want to go, there are various marketing avenues to consider. Phone, mail, advertising and public relations. Direct mail requires less effort than telephone marketing and is more likely to result in the quality sales leads you are interested in obtaining.
The average American is exposed to several hundred ad messages a day and is trying to tune out. Business owners must consider alternative methods of getting the customer’s attention. Public relations take on many forms, so be open to any and all of these you think you can consider with your schedule and budget.
Any plan is better than no plan.
For the full article, look for the November/December issue of Livescapes.
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