MulchColors.com launched to support color-enhanced mulch
15 Apr, 2010 LDB Solutions
Landscapers who sell colored mulch now have an online resource to help educate customers about color-enhanced mulch products. MulchColors.com was developed as a reference tool to help inform consumers and help in building awareness of colored mulch as an alternative to traditional mulch offerings. The site was developed by Colorbiotics.
MulchColors.com contains information about how colored mulch is produced, product attributes, safety information and a Q&A section. The site features an interactive “visualizer” page, where site visitors can apply various color options to an established landscape setting — both residential and commercial — providing a visual representation of how the different colors of mulch may appear once complete.
“Awareness of color-enhanced mulch among consumers is low in many areas of the country,” says Kent Rotert, director of sales and marketing for Colorbiotics. “Retailers and landscapers were in need of a resource to help educate their customers about colored mulch. They also expressed concerns about consumer feedback questioning the safety of colored mulch. Retailers had limited credible resources to document scientific test results and reports that substantiate the safety of colored mulch.”
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