Water Wise Part 2
1 Sep, 2008 By: Ron Hall Landscape ManagementRising to the challenge
Committed to a better future
FOR MORE THAN 75 YEARS, Rain Bird has focused on developing products, services and technologies that irrigate the world's crops, landscapes and green spaces in the most effective and efficient manner possible. But applying precise amounts of water with little waste is no longer enough. Each of us must use water responsibly. That's why Rain Bird continues to commit resources to partnerships and educational initiatives that help each of us better understand The Intelligent Use of Water™.
 By Dave Johnson Director of Corporate Marketing Rain Bird Corporation |
For the people at Rain Bird, The Intelligent Use of Water is not just a slogan—it's a philosophy that permeates every dimension of our company. Our collaboration with Landscape Management to bring you this Water Wise series is a prime example of how we partner with like-minded organizations and government agencies to encourage responsible water use.
We strive to educate diverse audiences about smart water use through white papers and summits related to global water issues. We've also designed classroom curricula to help teachers and students better understand water's role both economically and ecologically.
Our philosophy
Rain Bird's deep-rooted commitment to innovative products and technologies is at the very core of The Intelligent Use of Water philosophy. We pioneer new technologies and craft the critical components for truly state-of-the-art systems — giving each customer a fully integrated irrigation solution.
Our 5000 PRS Rotors, for example, offer up to a 45% water savings when compared with other brands of rotors. These rotors combine pressure-regulating technologies and the patented Rain Curtain nozzles to produce larger droplets that reduce airborne evaporation. These independently measured results came from a product performance certification program overseen by the Australian Smart Approved WaterMark board. I encourage you to visit www.smartapprovedwatermark.com, and learn about this program that's considered by many as benchmark for our industry.
Innovative technology
Our Rotary Nozzles use a lower flow rate to provide efficient water distribution and reduce wasteful run-off. Rain Bird's entire family of controllers is specifically designed to help users easily program customized watering schedules, while our drip products can be integrated into any irrigation system to deliver water directly at plant root zones where it's needed most.
Water is our world's most precious resource. We all need to use it wisely. However, no single individual, company or agency can do it alone. As you spend time with the Landscape Management Waterwise series, consider how The Intelligent Use of Water can be applied to your everyday life—at home, at work and within your own community.
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A growing 'Sense' of cooperation
The U.S. EPA's WaterSense partnering program offers the Green Industry a path to more efficient irrigation products and services.
The flow of innovation from irrigation suppliers will change the face of landscape irrigation. As these technologies are developed, tested, brought to market and — this is the essential piece to the puzzle — accepted and implemented in an intelligent way on landscapes, they promise significantly more efficient water use.
 Government, utilities and industry seek common ground to conserve our fresh water. |
It's no exaggeration to suggest that this is essential to the long-term vitality of the Green Industry.
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