MJ Gilhooley

One of the biggest mistakes business owners make during periods of economic slowdown is to cut back on marketing, public relations and advertising.

Why do some new businesses succeed and others fail? How do the survivors identify, attract and keep good customers?

Nearly six out of 10 new businesses fail before the fifth year.

Integrated marketing - what a concept! Oftentimes marketing is executed as budgets allows and each effort, while done professionally, is like a piece of a puzzle that doesn't fit. When unified, your brand is clear to all and says precisely who you are and why you are the obvious choice in your...more >>

In order to determine exactly what networking means, let's go to the good old Webster's Dictionary and get on the same page: Networking - The exchange of information or services among individuals, groups, or institutions.

It's the 11th hour to set a plan for your marketing efforts in 2008. Marketing is the process of building a brand-based competitive advantage by promoting your unique selling position (USP). The first step in your marketing effort should be an assessment of exactly where you (and your brand) are...more >>

You can become the landscape expert with local reporters and gain free publicity - the good kind.

It's time to plan your marketing efforts for 2008.

Tomorrow's successful contractors and landscape designers might be using a few surprisingly simple green strategies that save clients costs, attract new clientele and benefit the environment. And, oh yeah, create a big buzz for marketing and public relations.

There is a reason why the age-old question about the tree falling in the forest is thought to be profound. If prospects are not quickly provided visual examples demonstrating the caliber of your work, you are just another bid. You might get the job by low-balling, but, at the end of the day, it is...more >>