LIVERMORE, CA — Irrigation industry leader Bill Hayes has launched Irrigation Direct — a new company that will manufacture and supply high-end irrigation products directly to contractors through the Internet.

According to the company, Irrigation Direct will benefit consumers with:

• Products priced up to 50 percent below competitors;
• No more complicated supply chains;
• The absolute best irrigation valves and controller in the industry;
• Free shipping to their doorstep.

Hayes is the former president of Automatic Rain Co., chairman of Horizon Irrigation and founder of ARCO Parts, as well as a well-known industry speaker and consultant.

“Irrigation Direct delivers upon our vision to transform the irrigation industry and provide a business-to-business approach to contractors with the best irrigation products available,” said Hayes.

Irrigation Direct’s patent-pending Direct Module Controller (DMC) base unit features a Daylight Savings Feature, a locking mechanism, internal instruction manual holders and a lithium battery access door. The controllers also come standard with a six-station module and can easily be expanded to 15 stations.