Cathy Choi to lead Bulbrite
MOONACHIE, NJ — Bulbrite has promoted Vice President Cathy Choi to president, and President and CEO Andrew Choi to Chairman. Andrew Choi founded the lamping technology manufacturing and supply company 38 years ago. In her new position as president, Choi will oversee all operations of Bulbrite and coordinate sales, marketing, administrative, research and development, and manufacturing activities. "Now more than ever, the importance of quality, energy-efficient lighting is coming to the forefront with rapid changes in legislation," she said. "One common misconception is that energy-efficient lighting is only achieved with compact fluorescent (CFL) light bulbs. While CFLs are a good solution for certain environments, halogens and other 'traditional' light sources can provide an energy-efficient alternative for certain applications. The emergence of LED technology continues to reshape our perception of the 'light bulb,' but currently LEDs are not able to fully replace all general service light bulbs from a price-performance perspective. This is why it is so important to be educated on the different types of light source solutions and to apply the right technology to the right application. "We are committed to providing a wide breadth of innovative products, exceptional educational programs and outstanding service to our customers," she continued. "Our strategic initiatives are focused around The Bulbrite Promise — our commitment to our customers’ success. Our dedication to education can be seen on our recently updated Web site, www.bulbrite.com, which features a learning center focusing on the basics of lamps, light sources and sustainable lamping solutions." Ms. Choi served as National Sales Manager for Bulbrite when she started with the company eight years ago. Prior to joining Bulbrite, Ms. Choi was a Director of Finance and Operations for Independent Pictures, a division of New Line Cinema and an Auditor for Price Waterhouse. She is an American Lighting Association (ALA)-certified Lighting Specialist, a member of the Education Foundation and Manufacturers Steering Committee for the ALA, a member of the Illuminating Engineering Society of North America (IESNA) and an active member of Cornell alumni associations. Ms. Choi's educational experience includes graduating with an MBA from New York University and a BA from Cornell University. About Bulbrite Top-notch service is achieved with an ALA-certified customer service team and a national sales force of first-class professionals. Ninety-nine percent of the company's orders are processed and shipped Same Day using a state-of-the-art order entry, warehousing and distribution system. To help lighting professionals better understand the latest technology and developments, Bulbrite hosts a broad range of webinars, product training and seminars on Light Bulbs, LEDS and Sustainable Lamping Options. Bulbrite is a proud supporting Committee Member of the American Lighting Association, Silver Sustaining member of the Illuminating Engineering Society of North America (IESNA), an Energy Star Partner and a Member of the International Dark Sky Association. Bulbrite is headquartered at 145 West Commercial Avenue in Moonachie , New Jersey. Showrooms and Educational Centers are located in Moonachie, New Jersey and Dallas, Texas. For more information, contact Bulbrite:
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