Ariens announces executive management changes
10 May, 2010 LM Direct!![]() J. Hebbard |
BRILLION, WI — Ariens Co. has announced changes to its executive management structure to allow for growth and provide more focus on key segments.
“As the company continues to expand in product, brands, channels and geographic territory, it is important to organize our leadership teams in a way that ensures our ability to sustain growth, as well as prepare for our next level of expansion,” says Dan Ariens, president and CEO.
![]() B. Bradford |
Jeff Hebbard will assume the new role of president of Ariens Co. Wholegoods Business, reporting to Dan Ariens. Hebbard previously held the position of senior vice president, sales, marketing and product development. In this new role, he will assume responsibility for all current brands of Ariens, Gravely, EverRide and Great Dane; recent acquisitions of Parker, Treker and Kee; and expanding the Gravely Turf business.
Bob Bradford will assume the new title of senior vice president of operations, reporting to Dan Ariens. Bradford previously held the position of vice president – manufacturing, supply chain and logistics. This title reflects the expansion of Bradford’s responsibilities as it relates to managing the complexities associated with the company's growing product lines and manufacturing footprint, according to Ariens. This role will also allow for the potential to grow operations, supply chain, and logistics leadership.
![]() J. Horn |
John Horn will assume the new role of vice president of sales – Ariens Wholegoods, reporting to Hebbard. Horn previously held the position of director of sales - international, turf, government and distributor sales. In this new role, Horn will be responsible for providing direction to the sales leadership team and implementing strategies to grow brands and sales channels, including the independent dealer channel.
![]() B. Engler |
Bill Engler, previously director of sales – North America, has been named director of sales – LSC, distributor and industrial. Reporting to Hebbard, Engler will serve as contact for national landscape and MRO (maintenance, repair and operating) accounts, as well as a resource for dealers who support LSC sales.










