Lawns by Yorkshire forms marketing relationship with Live Nation
29 Jun, 2010 LM Direct!WESTWOOD, NJ — Westwood-based, award-winning Lawns by Yorkshire Chief Executive Officer Steven Jomides has signed a multi-year integrated marketing sponsorship and business development deal with Live Nation Entertainment that will help promote and grow the full-service landscape company.
Jomides and Judith Guido, of Guido and Associates, worked with the Live Nation Entertainment organization and created a multi-media portfolio to promote Lawns By Yorkshire during the PNC Bank Arts Center summer concert series in New Jersey. As part of the deal, Lawns by Yorkshire will receive significant outdoor concert signage, advertisement space on livenation.com and the exclusive PNC Bank Arts Center concert book, a video commercial and feature during each concert, web banners as well as the opportunity to provide give-aways to preferred season concert ticket holders and fans.
Live Nation Entertainment and the PNC Bank Arts Center will also be promoting and presenting green and sustainable practices and artists during the summer concert series.
“Aligning the Lawns By Yorkshire brand with an innovative global leader in the arts and entertainment world like Live Nation Entertainment brings tremendous value and credibility to our company," says Jomides. "The opportunities that this relationship affords all of our stakeholders are tremendous.”
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