Stihl reaches sales milestone
23 Jun, 2010 LM Direct!VIRGINIA BEACH, VA — Officials at Stihl Inc. announced June 16 that syndicated commercial and independent consumer research of 2009 U.S. sales and market share data shows that the brand has extended its market-leading position to handheld outdoor power equipment for consumers and professional landscapers.
"The STIHL story is filled with many firsts that have earned the company numerous marketplace recognitions over the years," said Fred Whyte, president of STIHL Inc. "This latest achievement is especially gratifying, and affirms our dedication to manufacturing excellence and our unique distribution strategy."
Stihl Inc., founded by Andreas Stihl AG & Co. KG in 1974, is based in Virginia Beach, and manufactures more than 180 different model variations of gasoline-powered handheld outdoor power equipment products for sale in the U.S. and around the world.
Stihl's distribution network in the U.S. includes 12 distributors and more than 8,000 independent servicing dealers. Its decision to forgo the mass merchant retail channels and distribute product only through servicing dealers was featured in the recently released book, "The Distribution Trap: Keeping Your Innovations from Becoming Commodities," by Drs. Andrew Thomas and Timothy Wilkinson.
"Number one selling brand" is based on syndicated Irwin Broh Research (commercial landscapers) as well as independent consumer research of 2009 U.S. sales and market share data for the gasoline-powered handheld outdoor power equipment category combined sales to consumers and commercial landscapers.
For more information, visit www.stihlusa.com/one.
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