5 reasons to land in Louisville this October


GIE+EXPO — the national outdoor living and equipment exposition — offers attendees an experience like none other. If you’re in this business for the long haul, this trade show is the place you have to be Oct. 16-18 in Louisville, Ky.

Invest in yourself and your business by learning from industry experts, operating the newest equipment and connecting with landscapers from around the country. Here are five reasons to go to Louisville this October:

1. Women in trees. Want to improve your tree care division? Want to start a tree care division? Learn from some of the industry’s best teachers at the Women’s Tree Climbing Workshop. We’ll have a 60-foot-tall tree installed in Freedom Hall with ongoing demonstrations on tree climbing, safety and arboriculture tips.

2. New education tracks. You do more than just one thing for your clients, so we’ve expanded GIE+EXPO educational sessions to include more on landscaping, hardscaping, irrigation and snow and ice management to help you continue to offer full-service solutions.

3. Hardscape highlights. Our partners at the co-located Hardscape North America show have expanded their demonstration area, giving you more opportunity to learn about how to sell a complete outdoor living experience for your customers.

4. Networking like nowhere else. Where else can you spend time rubbing elbows with CEOs of some of the top landscape companies, exhibitors of cutting-edge equipment, landscapers in their first year of business and industry experts? More than 24,000 people come to the show, giving you a chance to meet new mentors and learn from colleagues on a scale you won’t get anywhere else.

5. You can bring your crew. GIE+EXPO is too big for just one person to see everything. Make the most of your time and maximize your exposure by bringing some of your top employees to divide, conquer and bring back the best education to your entire crew.

Whatever part of the business you’re in, GIE+EXPO has something to help you. Plan to land in Louisville this fall and gain the knowledge, equipment and connections to make your business the best it can be.

The author is the president of the Outdoor Power Equipment Institute (OPEI), managing partner of GIE+EXPO.

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