Money Talks: A Plus Lawn and Landscape unveils unique marketing ploy

Molly BealinNov 3, 2023

In April, residents of select central Kentucky neighborhoods were surprised to find in their driveways Velcro wallets with what appeared to be large sums of money inside. Each wallet was in fact a promotion from A Plus Lawn and Landscape in Lawrenceburg, Ky., including a business card for owner John Rennels, which appeared to be […]

Water ways

Molly BealinNov 3, 2023

Aquatic maintenance services are a must for some of Terracare’s commercial clients. For Terracare Associates, landscape contractors based in Littleton, Colo., one way to distinguish its business is to expand the services it offers to its primarily commercial clients. One service it offers is aquatic maintenance. Terracare, which had $25.5 million in annual revenue in […]

Facebook: And the winner is…

Molly BealinNov 3, 2023

Facebook contests are a popular way for businesses to ramp up promotions. Here’s some advice from three Green Industry companies that have tried them. Savvy businesses understand they can use Facebook as a tool to increase their sales, showcase their products and services and build their audiences. One of the ways they do so is […]

Consistency, employee retention drive customer loyalty

Molly BealinFeb 27, 2023

Consistent service and employee retention are the keys to holding onto clients, said Jeffrey Scott during his webinar “6 Steps to Guarantee Customer Loyalty” on July 23. Part of delivering consistent service means having a consistent staff. “Don’t mess with your client’s favorite faces,” said Scott. “In order to ensure that your staff will be […]

July 2013 Web Extra: A connection between tree loss and poor health

Molly BealinNov 3, 2023

An improved natural environment leads to better health conditions, according to a study published earlier this year in the American Journal of Preventive Medicine. Seven researchers conducted a study to see if the loss of 100 million trees to the invasive forest pest Emerald Ash Borer (EAB) would negatively relate to cardiovascular and lower respiratory […]

Companies join to give one school a gift for the ages

Molly BealinNov 9, 2023

Palomar Elementary School in Chula Vista, Calif., is in a rough part of town. Its 350 students have seen a lot, probably more than they should have at their young ages. As far as California public schools go, it’s small—but mighty. In the seven years Mary Anne Arabia has taught at Palomar, she’s always been […]