Author: Shaun Kanary

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Shaun Kanary

Kanary is Director of Demand Generation for Kuno Creative, a digital marketing agency. A member of the green industry for the past 20 years, he has consulted with green industry companies throughout the U.S. and gives marketing lectures at several industry conferences every year. Kanary is also an adjunct professor of marketing at Baldwin Wallace University and a Certified Google Adwords and Analytics Individual.

5 marketing tricks, treats

I’m often tasked with putting together integrated marketing communication plans that encompass several platforms across a variety of media. Growing up in the green industry has given me a lot of experience with different platforms. I’ve learned some marketing and advertising endeavors are “tricks” and several platforms can be “treats.” Tricks 1. Home service websites. […]

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Data protection and your landscape company

For those old enough to remember Y2K, and the worry that came along with it, the recent buzz around the General Data Protection Regulation Act (GDPR) and Facebook’s Cambridge Analytica scandal may have you feeling a bit of déjà vu. While we made it through 2000 without our computers coming alive and terminating us, the […]

How to create a job listing on Facebook

Shaun Kanary, director of demand Generation for Kuno Creative, shares an in-depth guide to creating a successful Facebook job post. To learn more about using Facebook ads for recruiting, check out his April 2018 article, How to use Facebook ads for recruiting.

How to use Facebook ads for recruiting

We’re all beginning to realize the power of social media and social media marketing for business. Notably, the most popular social media platform in the world is also a great place to advertise for new employees. Traditional job boards, such as Indeed, Job Monster, ZipRecruiter and more, are the first place many business owners go […]

Get started with Google Ads, part 2

In the past year, Google has changed the format of the ads it shows to make them look more like the organic listings that appear below them. The company has done so because searchers are 60 percent more likely to click on the organic listings rather than a paid ad. However, this percentage can be […]

Get started with Google Ads, part 1

Very few brands have become a part of our vernacular. When consumers want to find an answer to a question or find a service or a product, they simply “Google it.” That’s why it’s more important than ever for your business to show up in the results. With Google Adwords, you can ensure you appear […]

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How to get results from your marketing agency

Growing up in this industry, I’ve had the unique perspective to really get to know and understand the plight of a green industry business owner from my family member’s landscaping company. One issue he faced was working with a variety of marketing firms that promised to deliver leads and sales, often to varying degrees of […]

Go live with Facebook Live

With the release of Facebook Live, which allows users to create free live broadcasts, businesses are jumping at the chance to create live broadcasts that engage with their consumers. Let’s look at the best ways for a green industry company to get started with this exciting new technology. How it works Facebook Live lets users, […]

How to leverage LinkedIn’s Sponsored InMail

One of the most challenging aspects of bidding on commercial work—or learning about those potential projects before RFPs go out—is developing relationships with the right people. It’s a combination of networking and relationship management, plus a bit of luck. LinkedIn, the B2B social media network, has always been an effective way to find people to […]

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5 AdWords mistakes to avoid

Failure isn’t fatal, but failure to change might be.” This quote by legendary basketball coach John Wooden is one to apply to your marketing and advertising efforts. Mistakes are common with the constant changes in digital advertising and, frankly, they’re expected. However, if you don’t learn from those mistakes and optimize your efforts, you may […]

Web Extra: More Instagram tips for landscapers

Instagram ads, which are connected to Facebook’s powerful advertising platform, leverage powerful demographic and interest-based targeting, allowing you to show advertisements to a precise audience in a specific area. The platform constantly acquires user data, analyzing each and every post, allowing marketers to take advantage of that information. These data are valuable to advertisers in […]

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Leveraging Instagram in the landscape industry

Presentations, brochures, design books—our industry is ruled by photographs. Whether it’s a beautifully designed patio or a weed-free lawn—pictures allow us to make an emotional connection with our customers and sell our services. So, it’s not too surprising that I consider Instagram—a photo-centric platform—to be near the top of my list of the best social […]

Teach your old blog some new tricks

We’ve all heard the statistics that support the business benefits of having a blog on your website. According to a study by Content Crossroads, small businesses with blogs generate 126 percent more leads. Here I’ll break down why blogs work so well and provide ideas for taking the hard work out of this marketing method. […]

5 digital marketing plan resolutions

With the new year upon us, we’re all promising ourselves this year is going to be the best one yet. So keeping with the theme of New Year’s resolutions, 2016 should be the year you turn to a better digital marketing plan to help achieve your company’s goals. Start off on the right foot with […]

5 ideas for video marketing

Once you’ve learned a little bit about the applications that take video to social media, what does a green industry professional do to translate this into achieving business objectives? Obviously, the best way to learn what works and what doesn’t with your social audience is to download the apps and begin to experiment yourself. Trial […]

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