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A Better Way 2 Learn offers free e-book

March 19, 2014 -  By

A Better Way 2 Learn Financials released a free e-book for landscape professionals, The Landscaper’s Guide to Integrated Financial Management, authored by Frank Ross, the creator of A Better Way 2 Learn.

The 15-page guide hits on five processes to foster sustainable growth within a landscape company. Those five processes include the following.

1. Lead tracking

The guide reinforces how important it is to examine where your leads come from as well as how to document, track and nurture those leads with follow-up communication.

2. Estimating and pricing

Encouraging readers to build an accounting system around the methods you use to estimate the cost of what you sell, the guide focuses on the point that consistency is the key to creating an accurate, simple estimating and pricing process. It explains that when you have those in place, you’re able to uncover your break-even point, calculate the profit you’ll make on each project and know when it’s best just to walk away from a prospective job.

3. Job tracking

The guide denotes job tracking systems as “the canary in the coalmine,” meaning by using a labor productivity report or job costing system you can find out whether the work you’ve taken on and the way you’re doing it is profitable or not.

4. Accounting

If your accounting consists of invoicing, getting paid and paying your workers, you probably aren’t doing enough, Ross writes. To be more effective, compile and regularly review your balance sheet and profit and loss statement. The guide elaborates on how to leverage these reports for more effective accounting.

5. Budgeting

Conclusively, Ross expounds on his five steps in the budgeting process.

To download The Landscaper’s Guide to Integrated Financial Management, visit

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LM Staff

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