Landscape Management gracefully aging

September 10, 2012 -  By
Graphic: Landscape Management

Graphic: Landscape Management

A look at how Landscape Management’s design and focus have evolved over five decades.

 – Weeds and Turf debuts.
Notable: Noticing a rise in demand for contract outdoor chemical applications, Pest Control magazine (now Pest Management Professional) begins running a monthly supplement called Weeds and Turf.

 – We adopt a new name, Weeds Trees and Turf.
Notable: “Trees” is added to the now standalone publication’s name to reflect a shift in readership. The tagline is “Monthly magazine of methods, chemicals and equipment for vegetation maintenance and control.”

 – Weeds Trees & Turf gets a groovy new logo.
Notable: Lawn Care Industry, a news-driven, tabloid-sized publication, accompanies Weeds Trees &Turf starting in 1977.

1987 – 
We debut a new name: Landscape Management.
Notable: By now we focus on landscape, golf and grounds professionals. Lawn Care Industry continues as a separate publication.

 – A new LM logo and redesign appear in October.
Notable: The editor’s note touts: “What you’ll be reading now is a combination USA Today, Business Week and the ‘old’ Landscape Management.” Lawn Care Industry rolls into LM.

 – LM gets another facelift, starting in November.
Notable: The editor’s note mentions the magazine’s new tech-y feature: an email account for readers to communicate with the staff. (In case you’re curious, it was 75553.502@!)

 – The September issue features another new logo and redesign.
Notable: LM’s focus becomes more vertical, dropping coverage of the golf market with the relaunch earlier that year of sister publication Golfdom.

 – LM gets a modern look.
Notable: LM’s award-winning art director, Carrie Parkhill Wallace, puts her stamp on the publication’s design with a new, sans-serif typeface for the logo, starting with the January issue. It’s still our look today.

Marisa Palmieri

About the Author:

Marisa Palmieri is an experienced Green Industry editor who's won numerous awards for her coverage of the landscape and golf course markets from the Turf & Ornamental Communicators Association (TOCA), the Press Club of Cleveland and the American Society of Business Publication Editors (ASBPE). In 2007, ASBPE named her a Young Leader. She graduated with a Bachelor of Science in Journalism, cum laude, from Ohio University’s Scripps School of Journalism.

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