AmericanHort names new president, CEO

June 8, 2016 -  By

Fisher-KenThe AmericanHort board of directors named Ken Fisher the company’s next president and CEO, effective immediately. Fisher has 20 years of experience leading public and privately-held companies, including  consumer brands with The Coleman Co. and Elmer’s Products. Fisher’s diverse business experience will further the vision and strategy of AmericanHort while bringing proven organizational management to achieve the desired results, AmericanHort said.

“We know the industry values our advocacy work and educational programs, especially Cultivate,” said Dale Deppe, AmericanHort board chairman. “Ken’s expertise will assist us in enhancing existing offerings, while adding new value that will broaden our membership. The pace of change in our industry is rapid, and he has experience successfully leading organizations through both business and regulatory cycles. Ken’s business growth track record is exactly what AmericanHort needs as we enter our next chapter, which I am confident will be even more impactful and exciting than our last.”

Fisher’s strategies going forward include:

  • Help to develop prosperous businesses in current and future economic and market conditions;
  • Position horticulture to be a relevant and thriving industry where more individuals and future generations will consider it a desirable career; and
  • Promote the benefits of plants to be valued and sought after for their health/wellness and economic benefits in communities.

“In the near term, we will examine our value proposition to ensure we are providing substantial benefit to growers, retailers, installers and industry suppliers,” Fisher said. “Additional focus will be on meeting the unique needs of nursery and landscape members. We will align resources to enhance our ability to create value and as a result grow our member base.”

Photo: AmericanHort

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