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AmericanHort retitles OFA Short Course to Cultivate

February 19, 2014 -  By

AmericanHort-Logo-CMYKAmericanHort renamed its annual convention and trade show to Cultivate—An AmericanHort Experience.

Formerly known as OFA Short Course, Cultivate’14 will continue to offer educational and networking experiences as well as more than 7 acres of trade show exhibits including technology, new products and services and new plant varieties. This year also sees an expansion of products and services for retailers, nursery production and landscaping. Thousands of attendees from more than 20 countries are expected this year.

“The word ‘cultivate’ reflects what happens at the event,” said Michael Geary, president and CEO of AmericanHort. “Thousands of people attend each year to cultivate their businesses and professional networks. Updating the brand of the 85-year-old event makes sense for the vision of AmericanHort. Cultivate captures the essence of what the experience is for our attendees.”

Cultivate’14 will be held in Columbus, Ohio July 12-15. Cultivate’15 will be held July 11-14 and the future events are scheduled in Columbus, Ohio each July through 2018. For more information, visit

LM Staff

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