AmericanHort unveils Cultivate keynote speaker, education topics

January 31, 2017 -  By
Jon Gordon.

Jon Gordon.

AmericanHort’s Cultivate’17 event will be headlined by keynote speaker Jon Gordon.

Gordon is a business management expert and author. The Sunday morning keynote will focus on lessons from Gordon’s bestseller “The Energy Bus.”

Businesses are looking for new ways to overcome challenges and adversity that are present in every workplace. “The Energy Bus” outlines Gordon’s approach to addressing and overwhelming those challenges with positive energy stemming from vision, trust, optimism, enthusiasm and purpose.

“The Energy Bus” principles and others from Gordon’s library of work have successfully been put to the test by the Los Angeles Dodgers, Atlanta Falcons, Campbell Soup, Dell, Publix, West Point Academy and more.

“With Cultivate’17 being bigger, better and bolder, we sought out a keynote speaker to match that purpose” said Ken Fisher, AmericanHort president and CEO. “Jon Gordon is well-respected in the business world, and his strategies result in real changes for those who implement them. AmericanHort is committed to helping our members grow strong businesses.”

Additional professional development session topics include:

  • Employee engagement and human resource development;
  • Developing impactful sales and marketing programs;
  • Latest programs for pollinators;
  • New methods for developing green infrastructure;
  • Biocontrols and integrated pest management solutions;
  • Best practices in plant production;
  • Cutting edge production technology trends;
  • Advancements in plant varieties and selection;
  • Academic research updates from leading horticultural scientists; and
  • Horticultural Research Institute advancements.

Sessions will also be coded this year based on professional level—fundamental, intermediate, and progressive—so entire teams can benefit and advance their professional development at any stage.

This year’s event will be held July 15-18 in Columbus, Ohio. Registration opens March 7 at 11 a.m.


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