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About Bruce Wilson

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The author, of the Wilson-Oyler Group, is a 30-year industry veteran. Reach him at

Posts by Bruce Wilson

Bruce’s View: Build a culture of empathy Posted on 11 Feb 2016 in the February 2016 categories.

You’ve probably heard the quote, often attributed to Theodore Roosevelt: “Nobody cares how much you know, until they know how much you care.” Empathy improves relationships. The ability to detect... Read more»

Bruce’s View: Sweat the small stuff Posted on 10 Dec 2015 in the December 2015 categories.

Landscape companies take great pride in delivering a quality product. And we love nothing better than the big job or marquee project. It takes a great organization to execute the... Read more»

Do these now Posted on 21 Oct 2015 in the Business Planner 2016 & Featured & October 2015 categories.

To avoid the breakdowns that often occur as ideas progress from the abstract to the actionable, all owners M-U-S-T do the following things to ensure their businesses achieve results. M... Read more»

Bruce’s view: Competence or commodity? Posted on 07 Aug 2015 in the August 2015 categories.

True or false: To be successful, an account manager or business developer needs a degree in horticulture or experience in landscape maintenance. False. Here’s why: A company can have people... Read more»

Bruce’s View: Protect the nest Posted on 11 Jun 2015 in the June 2015 categories.

Arizona Cardinals fans use the phrase “protect the nest” to refer to winning at home. You can easily adapt this concept as an action plan to prevent your top employees... Read more»

Do office superheroes hurt profits? Posted on 03 Jun 2015 in the Business categories.

It’s easy to be swallowed up the constant flow of information – the pings, clicks, beeps, alarms and various reminders from people and electronic devices that demand our attention.  How... Read more»