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About Greg Herring

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Greg Herring has served as a CFO of both public and private companies. Herring is the CEO of The Herring Group, an operational and strategic finance consultancy. He has significant experience in the landscape industry, where he serves business owners challenged by growth by installing financial dashboards and systems that provide more margin for their businesses and their lives. Reach him at

Posts by Greg Herring

BrightView by the numbers Posted on 09 Dec 2020 in the COVID-19 & Today's Green Industry News categories.

BrightView closed its fiscal year on Sept. 30, 2020. In its annual Form 10K filing with the Securities and Exchange Commission and in its presentation to analysts and investors, BrightView... Read more»

How to run your business like a landscape industry investor Posted on 26 Oct 2020 in the Business & Today's Green Industry News categories.

Cash is flowing. Despite the pandemic, private equity firms continue to invest in landscape companies. Continued investment is good news for the industry because it creates options for owners and... Read more»

BrightView on defense: The company’s latest financial report Posted on 12 Aug 2020 in the Today's Green Industry News categories.

Greg Herring's analysis of BrightView's financials for the quarter ending June 30, 2020 shows a company playing defense. Read more»

BrightView says snow contracts, COVID-19 hit revenue Posted on 02 Jun 2020 in the Business & Today's Green Industry News categories.

BrightView released its results for the quarter ended March 31. See the tables below. In its public filings and remarks, the company made the following comments about COVID-19: 67 COVID-19... Read more»

Finance expert Herring summarizes PPP loan safe harbor Posted on 13 May 2020 in the Blog categories.

The Small Business Administration (SBA) released FAQ 46 today related to safe harbor for Paycheck Protection Program (PPP) loans. It is copied below. Here is the summary: • Under $2... Read more»

BrightView’s unmanaged exits and results Posted on 19 Feb 2020 in the Today's Green Industry News categories.

Key points for the quarter ended Dec. 31, 2019: Overall adjusted operating income down Landscape maintenance revenue down before considering the effect of acquisitions Maintenance services (landscape and snow) profit... Read more»