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About Greg Herring

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Greg Herring has served as a CFO of both public and private companies. Herring is the founder and CEO of The Herring Group, financial leaders in the landscape industry on a mission to improve the profit margin of companies and the life margin of owners by using its proprietary process, the Path to 12 percent.  Read his blog at or get in touch at  

Posts by Greg Herring

How to run your business like a landscape industry investor Posted on 26 Oct 2020 in the Business & Today's Green Industry News categories.

Cash is flowing. Despite the pandemic, private equity firms continue to invest in landscape companies. Continued investment is good news for the industry because it creates options for owners and... Read more»

BrightView on defense: The company’s latest financial report Posted on 12 Aug 2020 in the LM Exclusive & Today's Green Industry News categories.

Greg Herring's analysis of BrightView's financials for the quarter ending June 30, 2020 shows a company playing defense. Read more»

BrightView says snow contracts, COVID-19 hit revenue Posted on 02 Jun 2020 in the Business & LM Exclusive & Today's Green Industry News categories.

BrightView released its results for the quarter ended March 31. See the tables below. In its public filings and remarks, the company made the following comments about COVID-19: 67 COVID-19... Read more»

Finance expert Herring summarizes PPP loan safe harbor Posted on 13 May 2020 in the Blog categories.

The Small Business Administration (SBA) released FAQ 46 today related to safe harbor for Paycheck Protection Program (PPP) loans. It is copied below. Here is the summary: • Under $2... Read more»

BrightView’s unmanaged exits and results Posted on 19 Feb 2020 in the LM Exclusive & Today's Green Industry News categories.

Key points for the quarter ended Dec. 31, 2019: Overall adjusted operating income down Landscape maintenance revenue down before considering the effect of acquisitions Maintenance services (landscape and snow) profit... Read more»

How BrightView is using technology to plan for growth Posted on 14 Aug 2019 in the LM Exclusive & Today's Green Industry News categories.

I write this series of articles highlighting BrightView’s financial results because I know that landscape companies can compete and win against BrightView — bigger is not always better, and in... Read more»