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About Judy Guido

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Guido is a Green Industry consultant with Guido & Associates. Contact her at

Posts by Judy Guido

Market with a zero-based budget Posted on 22 Oct 2014 in the 1014 & Business Planner 2015 categories.

A question landscape professionals frequently ask me is, “What percentage of revenue should I allocate toward my marketing budget?” To gain their undivided attention, I quickly respond with “zero”—as in... Read more»

How do I build a world-class sales team? Posted on 11 Oct 2013 in the 1013 & Business Planner 2014 categories.

The one point all Green Industry folks agree on is the importance of sales. Let’s face it, sales is the engine that drives your business and your salespeople are the... Read more»

How to position your company for growth Posted on 23 Oct 2012 in the 1012 & Business Planner 2013 categories.

While the economic fallout has converted many companies into corpses, it also has attracted many new players to the market, of which about 25 percent will survive. Regardless of the... Read more»