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About Jonathan Katz

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Katz is a freelance writer based in Cleveland.

Posts by Jonathan Katz

HighGrove aims higher with new marketing tool Posted on 02 Jul 2014 in the 0714 & Mowing+Maintenance categories.

A firm develops a research report to spur new customer leads. In the years following the Great Recession, many building managers have kept a tight grip on their landscape design... Read more»

Big contracts pay off for Lawn Patrol Posted on 06 Jun 2014 in the 0614 & Mowing+Maintenance categories.

A Texas company takes a measured approach to growth as it targets muni contracts. Tony Conley found a niche for his landscaping business after several years in the industry. When he... Read more»

More than mowing grass: 3 keys to building client relationships Posted on 07 Apr 2014 in the 0414 & Mowing+Maintenance categories.

Relationship building: The driving force behind Michael Lancaster’s success as a businessman in the Green Industry. “Everybody can mow grass,” says Michael Lancaster, president of Florida Landscape Consultants (FLC). That’s... Read more»

Testing a new strategy Posted on 12 Mar 2014 in the 0314 & Featured & Turf+Ornamental Care categories.

How one lawn care company formed an R&D business unit to improve customer retention. Joshua Anderson’s residential lawn care business, Team Green Lawn, grew almost as fast as his customers’... Read more»

Fields of green Posted on 14 Jan 2014 in the 0114 & Featured & Mowing+Maintenance categories.

A contractor uses crop-sensing technology to save money and improve athletic turf conditions. The athletic fields Pat Hester’s Clintar Landscape Management franchise maintains near Barrie, Ontario, have never looked greener,... Read more»

3 keys to a ‘smarter’ business model Posted on 03 Dec 2013 in the 1213 & Irrigation+Water Management categories.

EPA WaterSense Partner of the Year shares tips on how to successfully sell efficient irrigation systems. In October, Taylor Irrigation Service became the first Texas-based irrigation designer/contractor to win the Environmental Protection... Read more»