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Author Archive

Jeff Korhan

About Jeff Korhan

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Jeff Korhan is the author of Built-In Social, founder of Landscape Digital Institute, and a Duct Tape Marketing Certified consultant. He helps green industry owners, marketers and sales teams craft and communicate branded customer experiences that sell. Learn more at

Posts by Jeff Korhan

Communication Coach: Target buying intent Posted on 04 Nov 2020 in the Blog categories.

As the landscaping season winds to a close in many regions, contractors are looking to pack the schedule to maximize profits for the year. Time marches from autumn to winter... Read more»

Communication Coach: The best sales training book Posted on 07 Oct 2020 in the Blog categories.

A few weeks ago, I noticed a Facebook request for a recommended sales book to help an entry-level landscape designer find her way with clients. My first thought was that... Read more»

Communication Coach: One of the most overlooked marketing opportunities Posted on 09 Sep 2020 in the Blog categories.

Most business owners are familiar with the basics of their Google My Business (GMB) profile, but they are overlooking one of its dark secrets. A GMB profile is a mini-website... Read more»

Marketing Mojo: Be a friend to win with SEO Posted on 08 Sep 2020 in the 0920 & Business categories.

Landscape Management columnist Jeff Korhan explains how companies can be successful in an increasingly SEO-dependent world. Read more»

Communication Coach: Take the meaningful marketing risk Posted on 11 Aug 2020 in the Blog categories.

According to a recent Ad Age magazine article, people are now more interested in gardening, exercise and home entertainment because these activities give our lives purpose and meaning. The study... Read more»

Communication Coach: How to create an engaging client newsletter Posted on 08 Jul 2020 in the Blog categories.

A few years ago my company, Landscape Digital Institute, and Landscape Management surveyed the industry on its use of digital marketing. Hundreds of responding companies reported plans to do more... Read more»