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About Jeff Korhan

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Jeff Korhan is the author of Built-In Social and founder of Landscape Digital Institute. He helps green industry owners, marketers and sales teams craft and communicate branded customer experiences that sell. Learn more at

Posts by Jeff Korhan

Communication Coach: Why your business needs a communication response plan Posted on 27 Mar 2018 in the Blog categories.

Professional athletes pay close attention to everything their bodies tell them. Each signal communicates the need for taking action. A sharp pain signals danger. It may be a weakness, an... Read more»

Communication Coach: Why customers expect brave marketing Posted on 28 Feb 2018 in the Blog categories.

Your best customers are more than customers. They are advocates that want to see your business reach new heights because when you, win they win, too. Don’t make the rookie... Read more»

Communication Coach: How to perfect your brand story Posted on 30 Jan 2018 in the Blog categories.

W. Edwards Deming was an American engineer who was revered in Japan for his contribution to transforming the country into a global manufacturing leader. He said, “If you cannot describe... Read more»

How to grow your audience, your referrals and your business Posted on 23 Jan 2017 in the 0117 & Cover story & Featured categories.

Landscape Management, Landscape Digital Institute and I partnered last year to launch the first landscape industry digital marketing survey. We think you’ll be interested in the results. In addition to... Read more»

Be a digital recruiting success Posted on 28 Oct 2016 in the 1016 & Business Planner 2017 & Featured categories.

Effective digital recruiting requires captivating storytelling. If you could have five minutes of your dream candidate’s attention, what would you say to dazzle him? Imagine what your ideal candidate would... Read more»

Map the customer experience Posted on 27 Oct 2015 in the 1015 & Business Planner 2016 categories.

When hiring, many business owners say they value attitude and personality more than expertise and skill because the latter can be learned. If this claim is true, why are most... Read more»