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About Lara Moffat

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Moffat, former director of marketing and recruitment for Lambert Landscape Co. in Dallas, is principal of LM Creative Consulting. Contact her at

Posts by Lara Moffat

How do I enrich my branding repository? Posted on 11 Oct 2013 in the 1013 & Business Planner 2014 & Featured categories.

One of the more frequent questions I hear is, “What really should be a part of a marketing plan?” Effective branding and marketing starts with a communications strategy suitable to... Read more»

How to define and manage your brand Posted on 23 Oct 2012 in the 1012 & Business Planners categories.

When was the last time you evaluated your brand? What process did you use to define it, and how have you managed your brand? What’s branding? Simply, branding is how... Read more»