Author Archive
About Shaun Kanary
Kanary is Director of Demand Generation for Kuno Creative, a digital marketing agency. A member of the green industry for the past 20 years, he has consulted with green industry companies throughout the U.S. and gives marketing lectures at several industry conferences every year. Kanary is also an adjunct professor of marketing at Baldwin Wallace University and a Certified Google Adwords and Analytics Individual.
Posts by Shaun Kanary
Growing up in this industry, I’ve had the unique perspective to really get to know and understand the plight of a green industry business owner from my family member’s landscaping... Read more»
With the release of Facebook Live, which allows users to create free live broadcasts, businesses are jumping at the chance to create live broadcasts that engage with their consumers. Let’s... Read more»
One of the most challenging aspects of bidding on commercial work—or learning about those potential projects before RFPs go out—is developing relationships with the right people. It’s a combination of... Read more»
Failure isn’t fatal, but failure to change might be.” This quote by legendary basketball coach John Wooden is one to apply to your marketing and advertising efforts. Mistakes are common... Read more»
Instagram ads, which are connected to Facebook’s powerful advertising platform, leverage powerful demographic and interest-based targeting, allowing you to show advertisements to a precise audience in a specific area. The... Read more»
Presentations, brochures, design books—our industry is ruled by photographs. Whether it’s a beautifully designed patio or a weed-free lawn—pictures allow us to make an emotional connection with our customers and... Read more»
