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About Shaun Kanary

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Kanary is Director of Demand Generation for Kuno Creative, a digital marketing agency. A member of the green industry for the past 20 years, he has consulted with green industry companies throughout the U.S. and gives marketing lectures at several industry conferences every year. Kanary is also an adjunct professor of marketing at Baldwin Wallace University and a Certified Google Adwords and Analytics Individual.

Posts by Shaun Kanary

How to get results from your marketing agency Posted on 12 Jul 2017 in the 0717 & Featured categories.

Growing up in this industry, I’ve had the unique perspective to really get to know and understand the plight of a green industry business owner from my family member’s landscaping... Read more»

Go live with Facebook Live Posted on 04 Apr 2017 in the 0417 categories.

With the release of Facebook Live, which allows users to create free live broadcasts, businesses are jumping at the chance to create live broadcasts that engage with their consumers. Let’s... Read more»

How to leverage LinkedIn’s Sponsored InMail Posted on 12 Jan 2017 in the 0117 categories.

One of the most challenging aspects of bidding on commercial work—or learning about those potential projects before RFPs go out—is developing relationships with the right people. It’s a combination of... Read more»

5 AdWords mistakes to avoid Posted on 31 Oct 2016 in the 1016 & Featured categories.

Failure isn’t fatal, but failure to change might be.” This quote by legendary basketball coach John Wooden is one to apply to your marketing and advertising efforts. Mistakes are common... Read more»

Web Extra: More Instagram tips for landscapers Posted on 27 Jul 2016 in the LM Web Extras categories.

Instagram ads, which are connected to Facebook’s powerful advertising platform, leverage powerful demographic and interest-based targeting, allowing you to show advertisements to a precise audience in a specific area. The... Read more»

Leveraging Instagram in the landscape industry Posted on 22 Jul 2016 in the 0716 & Featured categories.

Presentations, brochures, design books—our industry is ruled by photographs. Whether it’s a beautifully designed patio or a weed-free lawn—pictures allow us to make an emotional connection with our customers and... Read more»