Backstory: Bill Hoke

October 22, 2014 -  By
bill_hoke

Headshot: Bill Hoke

Bill Hoke

President, NexGreen in Columbus, Ohio + Frederick, Md.

Education:

-Birmingham Seaholm High School, Birmingham, Mich., Class of 1977
-Michigan State University, East Lansing, Mich., Class of 1982

Work experience:

1983: Sales, TruGreen, East Lansing, Mich.
“I always liked working outside. TruGreen seemed like a natural fit from the standpoint of development and career opportunities.”

1984-1986: Branch marketing manager, Jackson, Mich.

1986-1988: City marketing manager, Ann Arbor, Mich.

1988-1992: Branch manager, Columbus, Ohio
“I wanted to learn the operations side more. I relocated down to Columbus, and I’ve been here since.”

1992-2000: Region manager
“When the TruGreen/ChemLawn acquisition came about (in 1992), they were looking for people with both operations and marketing backgrounds.”

2000-2009: Region vice president

2010-2012: North division vice president

2013-present: President, NexGreen
“I left TruGreen with my two partners, Kevin Jardine and Imtiaz Tootla, and we started NexGreen.”

Words of wisdom: “It’s a lot easier to hang on to customers and keep them happy than to have to generate new business all the time.” • “To be innovative, you have to have a variety of perspectives. We have a cross-section of people with different experiences.” • “Empower everybody to make decisions. We check our egos at the door.”

NexGreen: “My brother-in-law came up with the name. We were searching for names that said, culturally, who we wanted to be. Our brand is a hybrid of traditional lawn care and a natural approach.”

October backstory

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About the Author:

Marisa Palmieri is an experienced Green Industry editor who's won numerous awards for her coverage of the landscape and golf course markets from the Turf & Ornamental Communicators Association (TOCA), the Press Club of Cleveland and the American Society of Business Publication Editors (ASBPE). In 2007, ASBPE named her a Young Leader. She graduated with a Bachelor of Science in Journalism, cum laude, from Ohio University’s Scripps School of Journalism.

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