Backstory: Rudy Larsen

June 6, 2016 -  By

LM0516_Rudy-LarsenRudy Larsen

Owner, Lawn Butler
Salt Lake City, Utah


Woods Cross High School
Woods Cross, Utah
Class of 2006

Work Experience

Marshall Radio Telemetry
Salt Lake City, Utah

Lawn Butler
Salt Lake City, Utah

“I didn’t go to college. A lot of students ask me if they should just drop their college courses and start their own businesses. I told them it doesn’t matter if you learn it in school or in the world of hard knocks. It’s going to cost you. The difference is you’re paying to have someone educate you. I had to pay through losses and failures. The first couple years we weren’t profitable, and they weren’t good years.”

Lawn Butler of Utah
Salt Lake City, Utah

“My passion is really in business. I’m happier with what I do now, but one thing I miss is interfacing with our customers.”

Salt Lake City, Utah

Larsen calls Scandia an “investment group.” Its 10-company portfolio includes Lawn Butler; Smart Rain, a water technology company; and Rubicon, a general contracting firm.

Board of Directors
Building Owners and Managers Association of Utah

Did you know?


Photo: Rudy Larsen

Watch a video about Larsen being named the National Association of Landscape Professionals’ 2016 Young Entrepreneur of the Year, here.

“Our industry is very large, and there’s a lot of talent out there. So I was really flattered and humbled that I was selected for that honor.”


Photo: Rudy Larsen

Larsen and his wife, Jena, have two sons, ages 5 and 2. His 5 year old often accompanies him on business trips; he’s been to Florida, Idaho, Philadelphia, San Diego, Los Angeles and Hawaii—just to name a few.

Words of Wisdom

“Gandhi said: ‘Strength does not come from winning. Your struggles develop your strengths. When you go through hardships and decide not to surrender, that is strength.’ When things don’t go your way, you can say, ‘I’m done. This isn’t for me,’ or you can work to improve your situation, which is where strength comes from.”

“If you love landscaping don’t start your own business because you will be so far away from the landscaping side. Obviously if you want to run a couple crews, you can be very submerged in landscaping, but you’re still going to spend a third of your time doing the business side of it. If you have this dream to be an amazing landscaper, go work for a great organization and be a great landscaper.”

 “Systems and processes are absolutely critical to a growing, successful organization. You’ve got to have a good system for estimating and quantifying the production of those jobs. If you don’t, you’re not going to be successful, and you’re not going to make money.”

This article is tagged with , and posted in Featured, May 2016, Profiles

About the Author:

Dillon Stewart graduated from Ohio University’s E.W. Scripps School of Journalism, earning a Bachelor of Science in Online Journalism with specializations in business and political science. Stewart is a former associate editor of LM.

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