Barenbrug USA and Columbia Seeds joined together in a turfgrass marketing and production partnership.

The partnership will combine Columbia Seeds’ Value Direct Link production and distribution model with Barenbrug’s investment in research, product development and marketing, along with its turfgrass technologies, such as Yellow Jacket Enhanced Seed Coating, RPR and RTF.

“It’s exciting to be able to offer our customers access to highly regarded technologies and brands,” said James Schneider, president of Barenbrug USA. “Today’s competitive environment demands that seed companies think differently so both value and innovation can be accessible to customers. We are delighted to partner with a quality company and quality people who complement what we do best—providing innovation and solutions.”

The partnership will allow Barenbrug USA and Columbia Seeds to provide a vast portfolio of options to new and existing distribution channels in North America. Additionally, distributors will be able to consolidate orders between both seed companies.