Bayer revamps Backed By Bayer platform


bayer_logo_140_135Environmental Science, a division of Bayer CropScience, re-launched its Backed By Bayer website/platform with expanded resources for turf and ornamental (T&O) professionals.

Backed By Bayer now has a suite of new tools, information and resources available through a revitalized website, expanded mobile app and more.

“To our customers, the idea of being ‘backed’ by Bayer evokes a sense of partnership on a number of levels,” said Mark Schneid, CMO for Environmental Science, North America. “That connection has inspired us to renew our promise and take our commitment to our customers to an entirely new level by revitalizing the Backed By Bayer platform, organizing our offerings by the needs of the industry, and bringing forward not only best-in-class products and solutions, but also the world class technical support, industry tools and critical advocacy initiatives that our customers need.”

Landscape professionals and distributors can register at www.BackedbyBayer.com to gain access to product updates, industry news, recognition opportunities, sales and technical support and other opportunities to market and improve their businesses.

“Our customers need solutions, business tools and technical support to help them reach higher levels of success,” said Jose Milan, head of the T&O business at Bayer. “We are constantly exploring new ways to help our customers accomplish their objectives and grow their businesses. Our vision with this revitalized Backed By Bayer platform is to communicate to our customers the idea that ‘we have your back’ by providing a highly relevant, robust program that delivers what they need to succeed and uses their input to help shape new and future solutions.”


LM Staff

LM Staff

Landscape Management's staff brings together collective experience in journalism, research, writing, and editing. Our team stays tapped into the pulse of the industry, covering a wide range topics with a commitment to delivering compelling stories and high-quality content.

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