Briggs turns to VP for small engine fuel

October 29, 2013 -  By

Briggs_&_Stratton150VP Racing Fuels entered into a license agreement with Briggs & Stratton to provide Briggs-branded fuel for gasoline-powered engines. VP will produce three blends: an ethanol-free fuel for 4-cycle engines and two pre-mixed gas + oil blends (40:1 & 50:1) for 2-cycles. Each is formulated to include Briggs’s Advanced Formula Fuel Treatment & Stabilizer and will be packaged in quarts, gallons, 5-gallon pails and 54-gallon drums.

“We’re extremely excited to produce small engine fuel for Briggs,” said Bruce Hendel, director of consumer products for VP Racing Fuels. “To be selected as fuel supplier by the world’s premier manufacturer of small engines is an incredible testament to the innovation and quality of VP small engine fuel products.”

Carissa Gingras, director of marketing for consumer engine and service for Briggs, spoke to the importance of the fuels being ethanol-free.

“In order to ensure peak engine performance, outdoor power equipment owners need to maintain good engine health,” Gingras said. “This new Briggs-branded fuel helps do just that.

Briggs-branded small engine fuel is available for order by dealers currently, for shipment in January. Dealers can contact regional IDN distributors for more information.

LM Staff

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