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Case launches social media campaign to celebrate Earth Day

March 1, 2016 -  By

CaseTrees_Social_Media_PromotionCase Construction Equipment launched the #CASETrees social media event.

In honor of Earth Day, Case will plant a tree for every landscaping company that uploads a crew photo to the Case Facebook page or Instagram with the hashtag #CASETrees.

“We honored construction crews last year by highlighting all they do to build the community around us. This year, we’re tipping our hats to landscapers,” said Athena Campos, senior director of marketing, CASE. “It’s a grueling yet rewarding job that helps shape and improve our communities. This is our way of acknowledging their contribution as well as doing something to improve our environment.”

The event is open to all landscaping companies in North America through April 22, 2016. There are two ways to participate:

  • Upload and tag a photo of your landscaping crew to the Case Facebook page, using the hashtag #CASETrees.
  • Post and tag the photo of your landscaping crew to Instagram using the #CASETrees hashtag.

Case will thank and recognize each company that takes part via social media, so participants are encouraged to include the name and location of the company in their post. Each submission may also be used in a national ad campaign honoring the landscaping industry.

Photo: Case Construction

Kelly Limpert

About the Author:

Kelly Limpert is a graduate of Ohio University, earning a Bachelor of Science in Strategic Communication from the E.W. Scripps School of Journalism. Her background in online journalism and advertising aids LM in developing a strong online presence.

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