Cat intros Yellowmark, a new tier of replacement parts

December 7, 2017 -  By

YellowmarkCaterpillar introduced a new tier of repair and replacement parts to support the small- and medium-sized equipment under its construction industries umbrella.

Dubbed Yellowmark, a Caterpillar brand, the line will offer reliable, value-priced parts available from local Cat dealers, according to Caterpillar.

“Many of our Building Construction Products (BCP) and Global Construction & Infrastructure (GCI) equipment customers have given us feedback that their operations need more options on repair and replacement parts as they seek the right balance between convenience and reliability at a lower cost, especially for older equipment,” said Nigel Lewis, chief marketing officer & vice president of Caterpillar. “We listened, and through Yellowmark we will provide a range of products that respond to these needs. Developed by Caterpillar and sourced conveniently through the Cat dealer, Yellowmark repair and replacement parts build on the current range of Caterpillar new and remanufactured solutions to provide more options to customers as they work to optimize the owning and operating costs of their fleets.”

Yellowmark parts will encompass and expand on Cat Classic Parts line. As part of the new Yellowmark brand, new offerings will be added over time to the Classic line to ensure a full range of parts for BCP and GCI equipment. These new parts offerings will be introduced throughout 2018 and will initially include repair and replacement parts. Future new parts introductions will also include maintenance and wear parts.

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LM Staff

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