All of us at The Grow Group enjoyed an exciting few days of presenting, learning and having fun at GIE last month. One of the talks I delivered was called “Home by 5,” and we had a packed house for it. Why? Because we’re all struggling to juggle the demands of work and time away. We all feel as if... read more
When marketing gets complicated, it pays to get back to fundamentals. For landscaping and lawn care companies, that means customer referrals. Referrals are the gold standard of marketing because they carry with them the strength of trusted relationships. That influence is why they predictably convert prospective buyers into new customers. In my joint survey with Landscape Management, 87 percent of... read more
It’s hard to believe that Thanksgiving has arrived. Everyone has worked so darn hard this year. But what is Thanksgiving really about? It’s about our forefathers’ relationship with God, their fall harvest and the Native Americans helping us (as immigrants) survive and thrive. We always talk about the natives helping us out. Do you know what Native Americans stand for?... read more
When employers are struggling to fill open positions, it becomes even more important to be very selective during the hiring process. This may seem counterintuitive, but let me explain. Do you remember a time when it was relatively easy to fill an open position? I sure do. I recall looking through a stack of applications whenever a position opened up.... read more
With the Nov. 6 midterm elections just days away, what can we expect come Jan. 1 in the new Congress? The consensus of the pollsters and pundits is the U.S. House of Representatives will flip from Republican control to Democratic. At this writing several days out from the midterms, the political website fivethirtyeight.com puts the probability that this flip will... read more
The landscaping industry has experienced some dazzling changes in the last 20 years, and much of it would have been impossible without the help of technology. Those of us who were early adopters got some easy wins with it. No more. Now technology is a must-have just to stay competitive and squeeze more profit out of every sales dollar. So... read more
