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High Performance: 10 tips for attending GIE+EXPO

October 8, 2018 - By

Are you planning to attend the GIE+EXPO Oct. 17-19 in Louisville, Ky.? If so, I have some tips for you. 1. Have a plan. Study the materials. Think through your logistics. Even if you’ve been attending for many years, the show changes every year. Don’t just show up and try to figure it out. 2. Bring lots of business cards. This... read more

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Government Affairs: Congress defers action on H-2B program until after midterm elections

October 2, 2018 - By

The H-2B returning-worker provision and some modest H-2B reforms did not make it into the fiscal year 2019 federal appropriations bills, as business advocates had hoped. Appropriations bills, except DHS The House and Senate sent several appropriations bills to President Trump’s desk for signature, encompassing most of the federal bureaucracy. However, the Department of Homeland Security’s (DHS) appropriation, in which... read more

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Communication Coach: 7 website elements to convert visitors into paying customers

September 26, 2018 - By

The only way a website can do its job is with a design and framework that predictably attracts and converts leads into revenue. Many landscape company websites profile elegant photos and captivating videos because that’s what buyers expect. In fact, for my clients, Google Analytics proves project galleries and case studies are the website pages visitors most frequent. However, what... read more

Communication Coach: How to make content marketing a business practice for your landscape firm

September 12, 2018 - By

If you are not familiar with content marketing, you should be. Maybe you have an inkling that it’s somehow connected with social media. That’s a good start. Content marketing is a practice, just as accounting is a practice. It’s a practice that helps businesses get results with social media. It’s also bigger than social media. Content marketing includes everything a... read more

Government Affairs: Will the H-2B returning-worker provision be approved by Congress this fall?

September 4, 2018 - By

This summer, the landscape contracting industry has faced what may be the tightest labor market in its history. With the economy running at full tilt, the unemployment rate at near all-time lows and a labor market that eschews working outside in an ever-hotter climate, many landscape contractors are making hard decisions about whether they can even stay in business. Getting... read more

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High Performance: Get your team back into action

August 29, 2018 - By

This time of year always brings a sense of anticipation—of getting back into action after the summer months. As a student, it was all about stepping up to the next grade, new classes, new teachers, new friends and more. As a college football fan, it’s all about a new season, new players and hopes for a bowl game. And, as... read more

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