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Communication Coach: 7 must have marketing trust signals

January 3, 2019 - By

If asked for one marketing tip that can have a big impact on a company’s marketing today, my answer is trust signals. Trust signals are marketing assets that move buyers to action. They include customer reviews, case studies, and other marketing that validates assumptions. Fifty seven percent of all buying decisions happen before buyers contact a business. This is why... read more

High Performance: the ultimate recruiting method

December 24, 2018 - By

What’s the best way to recruit people? This question is asked of me more than all others combined. Everyone is looking for the answer, and I’m going to give it to you. The ultimate recruiting method is for your current team members to become your recruiters, not because recruiting has been assigned to them or because you have incentivized them,... read more

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Profit Power: Vision, strategy, process — what’s missing?

December 17, 2018 - By

It’s the time of the year to finalize next year’s budget — ideally anchored by renewing your strategic vision and plan for your business. Here are some key areas where companies miss the mark when doing their planning. Vision is more than a statement. It is a clarification of what the business is supposed to look like in the future.... read more

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Government Affairs: Congress delays possible vote on H-2B reforms for 2 weeks

December 12, 2018 - By

Last Friday, Dec. 7, funding for several federal agencies was due to run out unless Congress passed a set of appropriations bills, which we hoped would contain reforms to the H-2B guest worker program. Congress defers action Unfortunately, the death of former President George H. W. Bush and his state funeral last week brought official activity in Washington to a... read more

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Grow with Grunder: How to get home by 5

November 30, 2018 - By

All of us at The Grow Group enjoyed an exciting few days of presenting, learning and having fun at GIE last month. One of the talks I delivered was called “Home by 5,” and we had a packed house for it. Why? Because we’re all struggling to juggle the demands of work and time away. We all feel as if... read more

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Communication Coach: The Google tool that will help you dominate local searches

November 28, 2018 - By

When marketing gets complicated, it pays to get back to fundamentals. For landscaping and lawn care companies, that means customer referrals. Referrals are the gold standard of marketing because they carry with them the strength of trusted relationships. That influence is why they predictably convert prospective buyers into new customers. In my joint survey with Landscape Management, 87 percent of... read more