7 drivers for success in 2020

January 21, 2020By
Chart over several years (Photo: matejmo/iStock / Getty Images Plus/Getty Images)

To ensure dramatic success for your lawn, landscape, tree or irrigation business this year, it helps to perform a look back at the last 12 months to see what worked well and what didn’t. It can be overwhelming to look at every detail, so focus on the key drivers that will give you a competitive edge. Here are seven of... read more

Grow with Grunder: The Loving way

January 14, 2020By
Charlotte, N.C., skyline (Photo: Kruck20/iStock / Getty Images Plus/Getty Images)

My team at The Grow Group, the green industry consultancy I run, is busy now putting the finishing touches on our annual conference. Scheduled for Feb. 24-26 in Charlotte, N.C., Grow! 2020 will bring together landscape pros from around the country for three days of interactive programming focused on real-world solutions to the challenges owners and their teams face. We’ll... read more

The path to 12 percent net profit

January 14, 2020By

I recently conducted a benchmarking webinar with Greg Herring sponsored by my company, The Aspire Software Co. The results were interesting and distressingly familiar. Less than 20 percent of the respondents (52 companies) had net profit greater than 10 percent. The benchmark for excellence is 12 percent. Therefore, this first of several columns is about how to get started on... read more

2020 labor situation: crisis or opportunity?

January 13, 2020By
Business newspapers (Photo: Nikolaev/iStock / Getty Images Plus/Getty Images)

For years, demographers, economists, movie-makers, politicians, scientists and others have been famously making false predictions of future events. Remember the doomsday predictions leading up to Jan. 1, 2000, or how the stock market was going to crash if a certain person was elected president of the U.S., or any one of the end-of-the-world predictions? Predicting the future is not easy.... read more

The keys to success in 2020 and beyond

December 23, 2019By
Roadmap with the years 2019-2022 (Photo: tortoon/iStock / Getty Images Plus/Getty Images)

My team at The Grow Group, the green industry consultancy I run, is hard at work right now gearing up for our Grow! Annual Conference for landscape pros who are serious about moving their careers and their businesses forward. Scheduled for Feb. 24-26 in Charlotte, N.C., the 2020 conference will be my 25th year putting on this event. It’s expanded... read more

How Google is elevating conversational search

December 23, 2019By
Person with a smartphone (Photo: Ivanko_Brnjakovic/iStock Editorial / Getty Images Plus/Getty Images)

Google and BERT (short for Bidirectional Encoder Representation from Transformers) are taking out the trash. Together, they are making the old way of optimizing website pages obsolete. BERT is Google’s natural language-processing model that now powers search queries. It’s capable of understanding content based on its context from associated phrases and sentences. This essentially kills traditional keyword optimization. For years,... read more