When we talk about sales in the commercial landscape world we use the term business to business (B2B), which implies that we are businesses selling to businesses. B2B sales is a bit of a misnomer or sterile way to describe this category of sales. Over my years in the landscape industry, I have learned that businesses don’t make decisions. People... read more
People tend to feel strongly about issues that are relevant or personally meaningful to them, their lives and their unique circumstances. When appropriately channeled, these feelings can be inspirational and motivational to others. In the workplace, though, a person’s promotion and manifestation of strongly held beliefs can alienate other team members and cause friction. This tension is what Hayden McLaughlin... read more
How can average companies compete against large companies and lowballers? That’s the question. Here’s the short answer: They can’t. Average companies are just that—they’re average. Middle of the pack. Not special. Neither good nor bad. Just average. Polls have shown that in America, the majority of people consider themselves above average—a mathematical impossibility. If you are average, then competition will... read more
It’s essential to identify and create an efficient workflow. Job sequencing is essential to efficient landscape operations, especially maintenance. After each visit, a customer expects an attractive, complete job; hence, you need an organized, sequential approach to achieving a quality service. Job sequencing is the arrangement of the task to be performed or processed in a particular order. Simply put,... read more
It’s been relatively recently that the huddle has made its way from the playing field to the business workplace, but it has proven to be just as effective in settings as diverse as the military, healthcare and restaurants as it always has been in sports. No matter the industry, employers who consistently use daily huddles realize increases in both productivity... read more
Data is the building block of scientific research, which is why it’s useful for backing up claims. Data also is a resource that becomes more valuable as it becomes smarter. Your data systems can work day and night without bathroom breaks, gaining insights about your business. You just have to plan for it. People assume Amazon.com revolutionized retail by accelerating... read more
