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Expanding into new turf

January 1, 2010By

In 1976, Robert Craft was looking for ways to expand his small sod farm business in Foley, AL. A builder in nearby Mobile hired him to lay a ribbon of sod around a subdivision’s four model homes and sprig their yards. “I went to the developers and said, ‘I’ll give you the grass to sod the front yard of these... read more

It’s a great time to build client loyalty

January 1, 2010By

Everybody wants a deal these days. Let me rephrase that. Everybody expects a deal these days. A discount. An introductory coupon. An extra perk. A free service. That’s the new price of attracting customers and buying loyalty in this new normal economy. Can you remember another holiday season like this past one in which every retailer discounted or offered special... read more