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0114

Voila! You have a budget

January 14, 2014By

OK, it’s January. You should have your budget completed for this 2014. You do, don’t you? Uh-oh, you don’t, do you? Why is this budgeting thing always such a struggle? Would you ever go on a long trip without a road map? Would you ever contract a large job without an estimate? Of course not. And, it follows that you... read more

How to manage your online reputation

January 14, 2014By

Learn from one landscape contractor’s concerted effort to make his company’s online image shine. It’s easier than ever before for customers to access the Better Business Bureau (BBB) as well as sites like Angie’s List, Yelp, Citysearch, Google+ and dozens of others that prompt consumers to leave online reviews. Posting negative reviews to these forums is empowering for consumers. It’s... read more

The new norm?

January 14, 2014By
Photo: Lynn Ketchum, Oregon State University

Suppliers discuss the underlier for turfseed shortages and high prices. Gone are the days when turfseed fields dominantly cloaked the surfaces of Willamette Valley, Ore. Crops such as wheat, corn and soybeans overtake the grounds that once were boasted as the world’s turfseed capital. Meanwhile, lawn care professionals have been pulling more money out of company bank accounts to pay... read more

Marketing moguls

January 14, 2014By

In a state where water conservation may be more of an afterthought than a leading concern, Glen Allen, Va.-based James River Grounds Management (JRGM) acknowledged the matter from a marketing standpoint better than any other contractor in the country, as seen by the Irrigation Association (IA). The full-service company, which is 10 percent irrigation, won the contractor category of the... read more

Spotlighting spaces, locking in leads

January 14, 2014By

Through its Outdoor Living Spaces Tour, Tussey Landscaping markets itself amid giving back. Arla Bratton had only one product in mind to add to her landscape when she set out on Tussey Landscaping’s Outdoor Living Spaces Tour two years ago: Bubbling rocks. “That’s what I was interested in to begin with, just the bubbling rocks,” she says. “Then I saw... read more

Fields of green

January 14, 2014By

A contractor uses crop-sensing technology to save money and improve athletic turf conditions. The athletic fields Pat Hester’s Clintar Landscape Management franchise maintains near Barrie, Ontario, have never looked greener, thanks to technology commonly used in agriculture. Last spring, the company began using GPS and crop-sensing equipment to record data about turf health each time it mows a field. The... read more