0214

The simple sales pitch

February 10, 2014By

I received a lot of good feedback from my last column about the habits of successful salesmen. Thanks! There were many requests to provide more ideas on each of these habits, so here it goes. The first habit is “keep the sales pitch simple.” In sales you’ll have greater success focusing on customer benefits over service features. For instance, telling the prospect... read more

‘The book that changed my business’

February 10, 2014By

Which titles have had the greatest impact on Green Industry companies? Four business owners share their must-reads.  By Bill Bemus, President Bemus Landscape, a $21 million, full-service landscape company San Clemente, Calif. Man’s Search for Meaning by Viktor Frankl is one of the most challenging books I’ve ever read. I first became aware of Frankl about 20 years ago when as... read more

Beyond ‘The E-Myth’

February 10, 2014By

The Landscape Management interview with the author of the legendary book.  When I started writing about and for small business owners nine years ago, one phrase I heard pop up time after time was the importance of “working on your business not in your business.” When I finally discovered where it originated—The E-Myth—I shouldn’t have been surprised. That book and... read more

As seen on TV

February 10, 2014By

Georgia-based company works against the clock to deliver a dream backyard on ‘Yard Crashers.’  Providing clients the backyard of their dreams is what Oasis Landscapes & Irrigation does best—but doing it in less than 48 hours is a challenge crazy enough only for television. Featured on an episode of the DIY Network’s “Yard Crashers,” the Oasis crew completed a job... read more

Recruiting from retail

February 10, 2014By

Cougar Irrigation staffs up with former Nordstrom employees to deliver excellent customer service.   Matthew Stamm is no farmer, but he sure knows how to cherry pick—employees, that is. The president of Cougar Irrigation, Austin, Texas, has hired the bulk of his irrigation technicians from Nordstrom on the philosophy the customer service skills they derived from the luxury retailer are... read more

Grinding logic

February 10, 2014By

Mowing professionals share why they sharpen mower blades in-house or outsource the task. Rood Landscape has sharpened its mower blades in-house for so long the brand marker on its grinder is no longer visible. Accordingly, Maintenance Department Manager Jaron Sickler can’t conjure from memory what manufacturer’s name once bedecked the machine. None of that is important, though, he says. The... read more