It’s no small undertaking to create a lasting organization. Companies that withstand tumultuous times, survive changing conditions and continue to grow and have one thing in common — a strong foundation. To endure requires a foundation of six absolutes. Once in place, you have a core you can protect, a base for success and the power to bind your organization... read more
The affluent are one of the few population groups that still has money to spend. However, that’s not to say they haven’t become more selective about what they spend it on. Landscape business owners who want to get ahead will need to learn the best ways to market to the affluent. Succeeding in this niche will not happen overnight. If... read more
By Dan Jacobs Affluent customers don’t just live in mansions on large rolling estates. They live in communities all over the country, and they have money to spend. “There are three kinds of affluent: The millionaire next door — the kind that have the money but you can’t see it because they don’t wear it,” says author and Green Industry... read more
By Heather Taylor The recently made popular phrase “one-percenters” comes with the implication that the most affluent Americans and their lifestyles are worlds apart from most other Americans. Does the same philosophy apply to their service expectations? While lawn care and landscaping clients with home values passing the million-dollar mark might have more zeroes at the end of their maintenance... read more
By Tom Crain There’s no argument, times have changed in the landscaping industry. Take customer composition. We’ve all heard “The rich are getting richer and the poor are getting poorer” — not to mention the fact that the middle class is cutting back on its discretionary spending at an accelerated pace. A recent study conducted by the Deloitte Center for... read more
The Sustainable Sites Initiative (SITES) Pilot Program has a certain obstacle course-like excitement to it. It’s like the Amazing Race of the landscape world, without the race. At a time when the landscape industry is increasingly turning to sustainable practices and LEED-certified buildings, the SITES Pilot Program is shedding new light on the importance of practicing ecological responsibility outside — on property.... read more
