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0513

May 2013 Web Extra: LMC customer philosophy

May 20, 2013By

Bill Cox, president of Lawn Management Co. (LMC), Houston, says he and his employees live by the principles of its customer philosophy every day, whether it’s focusing on customer service, helping clients problem solve or listening to them.  Lawn Management Co.’s customer philosophy To “listen” to our customers. To continuously improve the processes serving our customers. To empower our employees... read more

1-Minute Mentor: Bill Cox

May 20, 2013By

Meet Bill Cox, president of Lawn Management Co. (LMC), Houston Who’s your mentor? Dr. Steven Hotze, CEO of Hotze Health & Wellness Center in Houston. I’ve known him for 35 years. Our kids went to school together. In my opinion, he’s a pioneer in innovating unique business practices that differentiate your business from the competition. He inspired me to take... read more

Designation style

May 16, 2013By

The way a publication writes and applies grammar and punctuation is called its “style.” Landscape Management uses the Associated Press Stylebook and we have our own house style, too, which is nothing more than a Word document that lists the idiosyncrasies of the way we write about the industry. For example, we capitalize Green Industry. We say “handheld equipment”—not “hand-held... read more

Finding ‘liquid assets’

May 16, 2013By

Contractors can add value to their irrigation services by identifying cost-saving opportunities for clients. Over the past century, advancements in irrigation technology have created more efficient and accurate systems. Still, many irrigation system users are unaware their systems are outdated or inefficient. For irrigation contractors, this presents an opportunity for upgrades, replacements and other maintenance needs. The challenge is identifying... read more

Build a better business with generosity

May 13, 2013By

Why companies are pitching in to support charities and their communities. A full-page ad in a Sunday edition of The New York Times stated boldly that $60 million was received in 2012—more than $1 million a week—by a variety of recognized charities and community causes. The ad was not from a charity or fund-raising organization. It was from one of... read more

Revenue growth: Closing more sales

May 13, 2013By

In my March column I shared financial benchmark data for sales growth as well as a list of best-in-class tactics that drove that sales growth. Here I address one of those tactics—sales management and the use of a customer resource management (CRM) system. Most high-performance sales companies employ a CRM planning and tracking system such as BOSS LM or SalesForce.com... read more